Urban Science + Orbee | Integrated Podcast at NADA 2024

Carl Matter, Director of AdTech Performance at Urban Science, introduced the integration of Orbee with Urban Science, which seamlessly merges customer databases with real-time sales data. This innovative integration empowers dealerships to refine their marketing strategies by precisely targeting active buyers, optimizing marketing endeavors, and scrutinizing customer journeys to drive superior sales outcomes. Atul Patel and Carl Matter underscored the potential advantages of this partnership. Orbee specializes in automotive industry solutions, complemented by Urban Science's global data and consultancy services. Leveraging data from Orbee, dealerships can now strategically allocate their ad spend, minimizing losses and maximizing returns.