Chastang Auto Group + Orbee | Integrated Podcast at NADA 2024

In this podcast episode, Ally Pinon, the Digital Marketing Director at Chastang Auto Group, discussed how Orbee has been instrumental in collecting first-party data for the group. Orbee serves as a centralized hub for all first-party data, offering comprehensive tools to leverage this data effectively and track performance post-launch. And working in parallel with Google, they now have access to clean first-party data, which has revolutionized their marketing efforts. Using Orbee's robust platform, Ally can effectively segment data to target customers with precision. She shares valuable insights from the dealership's perspective, highlighting how Orbee has significantly supported her role as Digital Marketing Director.