Turn dealership data into
incredible power
Orbee unifies your data across customer and business operations — then puts it to work through applications for analytics, marketing, advertising, and next-generation AI.
Trusted by leading automotive companies
The data platform,
at a glance
The foundational layer every Orbee customer runs on — ingest every signal, resolve identity across channels, and own your data outright.
Ingest every signal
Connect your DMS, website, CRM, and ad platforms in minutes. 40+ native integrations stream every event into one centralized data lake — no custom engineering.
Resolve identity
A proprietary identity graph stitches devices and channels into a single customer profile, enriched with behavioral and third-party signals.
Own & govern
Your data lake, your rules. Full ownership and governance across web, CRM, and DMS — tracked, permissioned, and ready to activate anywhere.
Three application clouds. Add what you need.
Start with the Data Platform, then layer on the applications that fit your strategy — Analytics, Marketing, and Advertising.
Measure. Attribute. Decide.
Multi-touch attribution and custom reporting that tie marketing spend to vehicles sold — with deep insight into inventory and traffic performance.
- Multi-touch attribution
- Custom reporting tables
- Inventory & traffic insights
Engage. Personalize. Convert.
An omnichannel engine for direct engagement — on-demand and automated personalized email campaigns sent from your own domain.
- Omnichannel campaigns
- Automated personalization
- Sent from your domain
Activate. Optimize. Win.
An activation engine and API gateway to paid media — automated inventory and audience-driven ads across Google, Meta, and TikTok with cross-platform reporting.
- Automated inventory & audience ads
- Google, Meta, TikTok activation
- Cross-platform reporting
Product feature highlights
A closer look at the tools across the platform — from the data workbench to creative tooling to paid-media activation.
Explore. Query. Publish.
A powerful data workbench purpose-built for automotive retail. Slice first-party audiences, build custom reports, and publish segments without writing SQL.
- Visual query builder
- Real-time audience preview
- One-click segment publishing
- Column drag & filter interface
Create. Personalize. Scale.
Design dynamic ad templates and email creatives that automatically populate with live inventory data — so every shopper sees the right vehicle at the right moment.
- Drag-and-drop canvas editor
- Live inventory merge fields
- Multi-channel export
- Brand & compliance controls
Advertise. Measure. Win.
Connect first-party audiences directly to Google, Meta, and programmatic networks. Track spend to sold units and optimize in real time.
- Google & Meta audience sync
- Campaign performance dashboard
- Offline conversion tracking
- Automated bid recommendations
One platform.
Every corner of the industry.
From single-rooftop dealers to global OEMs, Orbee adapts to the way you operate — and the data you already own.
Dealerships
Unify shopper data across web, CRM, and DMS. Activate audiences in real time and prove what's actually moving units off the lot.
Marketing Providers
White-label the data layer your agency runs on. Manage hundreds of clients in one workspace with role-based controls.
OEMs
National-tier visibility into dealer-tier performance. Federated data, shared activation, no compromise on privacy or compliance.
Powersports & Commercial
Built for the long-tail of automotive — RV, motorcycle, marine, and commercial fleet retailers with non-traditional sales cycles.
The four problems Orbee was built to solve
Identity, activation, attribution, and privacy — the foundation modern automotive marketing depends on.
Identity resolution
Match anonymous web traffic, CRM records, and offline activity to a single persistent profile. Built on a deterministic graph trained specifically on automotive shopper signals.
98% match rateAudience activation
Push live segments to Google, Meta, Trade Desk, and 40+ destinations the moment a shopper qualifies. No nightly batch — sub-minute syncs across every channel.
Real-time syncClosed-loop attribution
Connect ad spend to sold units. Track every shopper from first impression through delivery — including multi-touch journeys that span weeks and devices.
Spend → soldPrivacy-first by design
SOC 2 Type II, CCPA, and GDPR-ready out of the box. Consent state travels with every record — your compliance team won't have to redesign your stack again.
SOC 2 · CCPA · GDPRDealers love what Orbee does for them
One of the things that really inspired us about Orbee — and wanting to work with you guys — was the eagerness to really understand the pain points of the current retail landscape and build products around those pain points to solve them and drive a better customer experience.
Orbee's been instrumental in helping us bridge that gap and modernize our understanding of our customers.
Orbee's ability to take disparate data sources and combine them has allowed us to do some interesting things when it comes to enterprise-level marketing initiatives. Orbee was able to take the siloed data out of our CRMs and combine it into a single database, so you have one contiguous view of the customer.
Where to find us next
See Orbee in action for your dealership
Get a personalized demo with one of our automotive data specialists. No commitment, no jargon — just real results.
No credit card required · Typical setup under 2 weeks