Marketing Technology That Keeps Your Service Bay Busy
Service departments generate profits for dealerships when car sales slow down, so every marketing analytic and automation feature we developed for selling cars applies to marketing for the service department as well.
Our Approach to Service Marketing
Orbee takes a consultative and analytical approach to generating more fixed ops profits.
Identify and segment service customers
Starting with your existing website traffic, Orbee analyzes a visitor's behavior to determine what they are interested in and where they are in their ownership cycle. Events that identify service customers online:
- Visits your website content related to service
- Clicks on your service marketing messages or ads
- Engages with service scheduler
Build Email Lists from Various Data Sources
CRM
Ingest data from leads and previous service customers
Service Scheduler
Pull in shoppers to email through Orbee's integration with your CRM.
Chat Widget
Gather data provided by a customer via chat
Retarget customers that abandon your online service scheduler
Identify exactly when customers have abandoned your online service scheduler, and in real time, put your team in control of helping them finish making the appointment via Phone, Email, Chat, Text.
- Visits your website content related to service
- Clicks on your service marketing messages or ads
- Engages with service scheduler
Deploy conquest advertising for new service customers
Image and video ads
Search, display, video and shopping ads
Image, video, and shopping ads