We are excited to announce that Multi-Factor Authentication (MFA) is now officially live on the Orbee Platform, adding an extra layer of security by requiring a second form of verification in addition to your password. Given recent data breaches, implementing MFA is crucial for protecting your personal and sensitive information.
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Orbee Integrates with Equifax Mobile Verify ID to Simplify Pre-Filled Forms
Introducing Equifax InstaTouch ID’s Mobile Verify ID on dealership websites via Orbee, simplifying form completion with accurate, pre-filled data. This integration boosts efficiency, ensuring reliable customer information effortlessly.
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Enhanced Audience Targeting Now Available on Meta Ads Page
Discover enhanced audience targeting on the Meta Ads Advertising page, offering precise demographic, interest, and behavioral options for tailored campaigns. With tools for lookalike audience expansion and dynamic optimization, advertisers can reach the right audience with precision and agility.
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Audience Builder Enhancements for Efficient Audience Management and Campaign Customization
Explore our latest Audience Builder enhancements, including "Add & Remove Reprocessing Methods" for precise data control, searchable list dropdowns, and streamlined list uploads. These updates reflect our dedication to empowering users with intuitive tools for efficient audience management and campaign optimization.
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Streamlined Event Sync Setup for Seamless Lead Capture
A more convenient Event Sync set up process that allows iFrame events to be tracked without the complex set up of configuring DNS records has been introduced by Orbee. By firing events directly from the iframe on dealership websites, this solution streamlines integration and enhances efficiency. It simplifies the process for capturing leads within iFrames or iFramed tools, as well as leads from linked websites.
The new Matchback Report integrates CRM and DMS Sold Data to identify all of the marketing sources and campaigns that influenced a buyer. This creates more transparency about the impact of marketing efforts, so budgets can be optimized for the best performing sources.
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Powersport Dealerships Supported Through DX1 Website Integration
We are thrilled to announce that Orbee has integrated with Webflow, a powerful no-code platform that empowers people to design, build, and launch custom websites without needing to code. This integration signals our commitment to supporting dealership marketers who are at the forefront of embracing the no-code movement.
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Platform Console Now Scrapes Websites for Important Links
Introducing the Site Links Tool in the Orbee Platform Console. It automates extracting essential URLs and phone numbers from websites, streamlining work for marketers. Try it now to save time and improve efficiency.
Orbee's ASC Event Listener enhances event tracking on dealership websites by identifying ASC events, their vendors, and parameters in GA4 accounts. It streamlines website event auditing, ensuring accurate analytics and vendor management.
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The Ultimate Browser Extension for Data-Driven Marketers: The Orbee Platform Console
Introducing the Orbee Platform Console, an update to our Orbee Platform Helper with a new look! The Platform Console is your one-stop shop for efficiently managing website scripts and auditing website events.
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Analyze & Retarget TradePending Abandonments With Orbee’s Integration
Orbee enhances its integration with TradePending by supporting their Buying Power and Get Prequalified widgets. This integration enriches shopper profiles with deeper insights into their interactions within TradePending products.
Orbee's November update introduces the Orbee Community for collaborative learning, ISO/IEC 27001:2013 Certification for improved security, GA4 integration for Toyota SmartPath users, and more. Let's catch up!
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What's New in October 2023? On-site Custom SRP Update, Editable UTM Parameters, and More!
These updates include improvements in user interface, campaign management, API integrations, lead management, email list parsing, and privacy compliance. Explore the details below to discover how these changes promise to make user experiences more efficient and data-driven.
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What's New in September 2023? Kelley Blue Book, DriveCentric Integration, Email Modules, and More!
These new features and integrations provide a marketer with valuable data from a popular trade-in tool and CRM. Additionally, there are updates to streamline email marketing designs, and manage Google Vehicle Ads directly in the Orbee Platform.
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The Orbee Platform Helper: A Marketer's Favorite Browser Extension
Introducing the Orbee Platform Helper, a browser extension designed to be a marketer’s steadfast companion. Beyond just a set of tools, the Platform Helper is a virtual guide, ready to assist dealerships in troubleshooting, answering queries, and providing insights about their website users and the events they generate.
Orbee's On-Site Viewed Vehicle Corner Overlay feature offers highly customizable call-to-action tools that engage customers and boost conversions. These overlays provide valuable information and personalized messaging, captivating website visitors and enhancing their browsing experience.
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What's New in August 2023? New On-site Product, eLead Integration Update, and More!
Orbee's August 2023 updates include the Viewed Vehicle Corner Overlay for personalized dealership website features and customer retargeting, eLead Postback Email Activity for enhanced email tracking in the CRM, Cartender Automated Inventory Sync for maintaining up-to-date vehicle inventories and transfer of data via SFTP, and Bulk Update Merge Tags which allow users to conveniently update email marketing merge tags via a CSV file upload.
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What's New in July 2023? CDK Elead CRM Integration, Ansira Integration, and More…
Orbee’s platform reveals its exciting July 2023 updates including an enhanced integration with Elead CRM, allowing users to build and update email lists directly from the CRM for more targeted campaign efforts, and an Ansira website integration that captures vital data like page tags and filter events for deeper user behavior insights.
Dynamic reports that clients request from Orbee’s reporting team are now published and accessible within the Analytics tab of the platform, under the “Dynamic Routes” section in the lefthand side menu.
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Dynamic Merge Tags for Enhanced Email Personalization
Orbee's Audience Builder now offers Dynamic Merge Tags, allowing for more personalized email content.This allows a user to extract specific fields from a data source, that is integrated with Orbee, to be used as a merge tag within email campaigns.
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Increase Credit Applications with Orbee's RouteOne Integration
Orbee integrates with RouteOne credit applications to gather behavioral data about how shoppers interact with RouteOne products embedded within a dealership’s website.
Users now have the ability to edit campaign level merge tags. This advanced functionality enables users overseeing multiple dealerships to efficiently create a unified email template. Furthermore, it allows for the dynamic insertion of OEM specific branding or seasonal banners, tailored to each distinct dealership location.
We have added additional fields within the User Details page. These fields are useful for documentation, account auditing, as well as debugging: sign in count, last signed in at, current signed in at, last signed in IP, current signed in IP
Users can now search for their accounts by account ID #s. Users can now also see their account ID # next to their account name in the top right of the screen. This is useful for dealer groups with multiple accounts.
Users can now create new email marketing lists by searching through their existing lists with the new search bar that was added. To access this search bar, navigate to the Email Marketing tab and click “Lists” in the lefthand menu, then click “New List”, and finally click the “Lists” tab.
Omnichannel Marketing
Users can now open specific shopper profile from list member details
Users will now be able to: - Search in "segment list" & "segment analysis" pages in the platform. - View "100 rows per page" in "segment list" page in the platform.
Make a list of data attributes that are along the path of the element from all the parents to where the element was click so they won't have to add the data attributes in multiple places. Update the click tracking plugin to include that data in events.
Omnichannel Marketing
Email List Builder Filter Now Has "In the next" Capability
Users can now build email lists with new filters, “In the next” for the due date of the finance term and the due date of the lease term. This will allow dealerships to send reminders to customers within their CRM about when their lease is up in the future.
Platform users can now search for vehicles in an account's inventory. The new feature allows you to search for vehicles using the vehicle's available metadata. You no longer have to use the filter find related vehicles.
Omnichannel Marketing
Users can now manage and view blocklists for email management