On-Site Viewed Vehicle Corner Overlay
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Orbee offers a range of on-site vehicle corner overlays that can be seamlessly integrated into your website without the need for complex website vendor installations. By utilizing the Orbee script, these on-site products, including tools, widgets, and ads, can be easily placed on your website. These on-site vehicle corner overlays provide valuable information and engage your website visitors, enhancing their browsing experience and driving customer engagement. With Orbee's user-friendly website personalization approach, you can effectively leverage these on-site products to boost customer interaction and optimize your website's performance without any hassle.
Key Features
On-site Retargeting: This feature emphasizes 1:1 shopper retargeting by providing an easy way to navigate to the pages they have previously visited, increasing conversion rates.
Customizable CTAs: Dealerships can tailor the feature to their specific business needs by customizing the call-to-action (CTA) messages. This flexibility enables them to create personalized and compelling CTAs that align with their marketing objectives and resonate with their target audience.
Click-to-Call with Call Tracking: Orbee's call tracking functionality allows customers to easily connect with the dealership through the click-to-call feature. This enhances customer convenience and provides valuable insights into the effectiveness of the call-to-action by tracking and analyzing call metrics.
Custom Landing Pages: The feature enables dealerships to create custom landing pages that are specifically designed to drive conversions. These landing pages can be optimized for specific campaigns or offers, providing a seamless and focused user experience.
Vendor Integrations: Integration with chat and trade-in vendors streamlines the customer journey by seamlessly incorporating these functionalities into the feature. This allows customers to interact with the dealership, inquire about trade-in options, and engage in real-time conversations through chat integrations.
Seamless CRM Integration: The feature seamlessly integrates with the dealership's Customer Relationship Management (CRM) system, ensuring that shopper leads are directly sent to the CRM for efficient follow-up and management. This integration eliminates the need for manual data entry and enhances lead nurturing processes.
Customizable Design Options: The feature offers a range of customizable design options, including color and text choices, allowing dealerships to align the appearance of the feature with their brand identity. This ensures a cohesive and consistent visual experience for customers, reinforcing brand recognition and trust.
Benefits
Enhanced Customer Engagement: By displaying relevant information and offers in strategic locations on the website, these overlays capture customers' attention and encourage them to explore further. This increased engagement leads to longer website visits, higher interaction rates, and a greater likelihood of conversion.
Improved User Experience: The on-site overlays provide valuable information to customers, such as vehicle details, promotions, or financing options, right at their fingertips. This convenient access to important details enhances the overall user experience, making it easier for customers to find the information they need and make informed decisions.
Personalized Marketing Opportunities: The on-site overlays can be tailored to specific customer segments or website visitor behavior. Dealerships can leverage this personalization to deliver targeted messaging and offers, creating a more personalized and relevant experience for customers. This targeted marketing approach increases the chances of conversion and builds customer loyalty.
Increased Lead Generation: By capturing customer information through the on-site overlays, such as email addresses or contact details, dealerships can expand their leads database. This valuable data can be used for future marketing campaigns, lead nurturing, and customer relationship management, ultimately driving more sales opportunities and revenue growth.
Competitive Advantage: Implementing on-site vehicle corner overlays demonstrates a dealership's commitment to providing a seamless and informative online experience. It sets them apart from competitors and positions them as a trusted and customer-centric brand. This competitive advantage can attract more customers, increase brand reputation, and foster long-term customer relationships.
From our 100+ customers who have used this product, we compared their standard website without our On-site Vehicle Corner Overlay tool with the website using our tool. And despite the standard website attracting more visits, by focusing on targeting the right audience and buyers our tool outperforms by delivering a significantly higher conversion rate. Instead of casting a wide net and wasting resources on uninterested leads, identify your ideal customers and tailor your marketing efforts to resonate with them. This approach allows you to optimize your strategies, engage the right people, and ultimately drive higher conversions with less effort.
How to Get Started
To get started, you'll need your inventory feed and a CRM destination. Your inventory feed will be where your vehicle data is stored in Orbee’s ecosystem, and the CRM destination will be the place where your shopper leads are stored.
Inventory feed includes images, specifications (year, make, model), pricing, and VDP URLs. It powers personalized shopper experiences by providing accurate and relevant vehicle information. This is powered by metadata which is data that provides information about other data. It describes various aspects of the primary data, such as its origin, format, structure, and context, facilitating organization, categorization, and retrieval of the main data. In the context of vehicle data, metadata may include information about the vehicle's year, make, model, color, price, and other attributes that help identify and understand the vehicle's characteristics.
CRM destination is your CRM’s email address that receives leads in ADF format. It acts as a centralized destination for shopper leads from various sources, like your website or third-party providers. They often have noticeable email domains like: @edealerhub.com, @eleadtrack.net, etc... This channel allows Orbee to send your shopper leads to the CRM destination and made available to your sales team to follow-up with high-intent shoppers.
How Dealerships Can Utilize the Corner Overlay Feature to Their Advantage
The on-site vehicle corner overlays offered by Orbee provide dealerships with a highly customizable and diverse feature that allows them to personalize their call-to-action (CTA) tools. Dealerships have the flexibility to customize the content, design, and placement of these overlays to align with their brand image and marketing objectives.
With Orbee's platform, dealerships can tailor the on-site overlays to their target audience, ensuring that the messages resonate with customers and drive desired actions. Whether it's promoting specific vehicle models, highlighting limited-time offers, or showcasing financing options, the customizable nature of the feature enables dealerships to create compelling and relevant CTAs that capture customers' attention.
The ability to personalize the CTA tool empowers dealerships to align their marketing efforts with specific customer segments and tailor the messaging accordingly. This level of customization ensures that the on-site overlays are highly targeted and resonate with customers' preferences and needs, ultimately increasing the chances of conversion.
In summary, the customizable and diverse nature of the on-site vehicle corner overlays allows dealerships to personalize their CTA tools, create compelling messages, and deliver a highly engaging experience for website visitors. By tailoring the content, design, and placement of these overlays, dealerships can drive customer engagement, increase conversions, and effectively promote their products and offers.