Orbee Auto, a leading marketing cloud company designed exclusively for the automotive industry, announced today the appointment of Peter L. Fong as Chief Revenue Officer. As a military veteran that served as a Naval Aviator and Leadership & Management Instructor, Fong has brought a fresh and disciplined perspective to the automotive industry and has a proven track record of success, experience, and leadership working with automotive dealerships.

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Fong brings more than 26 years of industry experience, having held numerous executive-level sales, marketing and brand management positions at Ford Motor Company and Chrysler/Chrysler Group LLC in addition to his former position as the senior vice president of Dealership Operations at the National Automotive Dealers Association (NADA). Prior to joining Orbee Auto, Fong ran his own consultancy that advises innovative companies in the automotive industry.

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As Chief Revenue Officer at Orbee Auto, Fong adds insights and perspectives to key areas of the operation that will enrich the company’s offerings aimed at enabling automotive dealerships to more easily tackle the complexities of today’s digital marketing landscape. Fong’s experience in the automotive industry and Orbee Auto’s innovative platform and solutions brings a new level of vision to dealerships, trade organizations, media companies, and manufacturer agencies.

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“Orbee Auto has shown the devotion and determination to assist automotive dealerships through the difficult world of digital marketing, and with that, it was an indisputable decision to join them,” stated Peter Fong. “Daniel Kim and Atul Patel assembled a team that structured a system and vision which enables a new light to the automotive industry. I am delighted to bring more to this company with my industry experience and relationships with a vast range of dealerships.”

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“We’re thrilled to welcome Peter to Orbee Auto,” said Daniel Kim, CEO of Orbee Auto. “Peter brings with him a deep level of understanding and knowledge about the automotive industry and will help deliver Orbee’s vision of empowering automotive dealerships in a digital-first landscape. His passion for truly wanting to help automotive dealers thrive makes him a great addition and leader to our company.”

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Fong joins Orbee Auto at a critical moment in the history of the automotive industry. Dealerships are facing an unprecedented need to adapt their digital channels due to the pandemic, including more digital showroom traffic, higher used vehicle demand, and a need to compete with direct-to-consumer car sales. “What I have come to learn about Peter is that he rolls up his sleeves and really engages the dealer community helping connect dots for them in a way that is understandable and actionable,” stated Atul Patel, COO of Orbee Auto.“When you match Peter’s network and insight with our amazing team of contributors, strong partnerships, and highly engaged customers, I’m excited about the transformation we will drive in this industry.”

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“Being associated with a minority-owned company with predominantly minority employees was also a big deciding factor in me joining Orbee,” said Fong. He joins several automotive executives who have recently left C-level positions at major OEMs for innovative start-ups that are more nimble and well positioned to make quicker decisions to impact change for the better.