IRVINE, CA (January 27, 2023) - Orbee, a leading provider of customer experience middleware for dealerships, announces integration with decision modeling from research firm Anderson Economic Group (AEG). Through this new relationship, the firms will give dealerships and other automotive organizations clearer insight, helping them to determine which strategies will produce the strongest consumer response.

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Complementing Orbee’s already robust dealership offerings, this enhanced solution offers advanced statistics and probability. “AEG has long been preeminent in providing dealers with consulting advice and expert testimony,” said Peter Fong, chief commercial officer at Orbee and former executive at Ford and Chrysler. “They’ve worked with hundreds of dealerships representing every major brand.”

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Orbee helps dealerships to aggregate and connect their first-party data, and to implement omnichannel marketing campaigns. “We need new ways to model proprietary dealership data. This offering will identify the best next action to engage customers considering a vehicle purchase or servicing,” stated Atul Patel, co-founder & CEO of Orbee. 

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The integration of Orbee and AEG systems will support auto dealers in making informed decisions regarding business operations that include inventory, marketing, used car stock, service operations, capital expenditures, and relocation options.

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“I’m pleased to be at NADA in Dallas to announce that Rapid Recursive® technology will be offered to auto dealers through the Orbee platform,” said Patrick L. Anderson, principal & CEO of Anderson Economic Group. “This next-gen decision modeling is critical for dealers adapting to a fast-shifting auto market.”  

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Orbee and AEG will attend the NADA Show in Dallas, Texas from January 26-29, 2023. Stop by the Kay Bailey Hutchison Convention Center and visit Orbee booth #3025 in Hall C to learn how Orbee and AEG can level up your business strategies.

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About Orbee, Inc.

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Orbee provides analytics, data, and automation solutions to the automotive industry. Franchise and independent dealers and large dealership groups utilize Orbee’s platform to measure marketing investments with campaign analytics, understand shopper behaviors with its customer journeys, manage and control their first and third-party data with tag management, reach buyers everywhere with omnichannel marketing, leverage 1:1 engagement with personalized messaging, comply with safeguard data laws with regulatory compliance and enable their tech teams with powerful APIs and SDKs. 

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To learn more about Orbee’s powerful marketing technology, please visit orbee.com.

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About Anderson Economic Group LLC

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Anderson Economic Group is one of the most recognized boutique consulting companies in the automotive industry. AEG’s experience extends over two and a half decades, with clients that have included OEMs, tier I and II suppliers, national and state trade associations, automobile dealers, and dealership groups.

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AEG clients rely upon the firm’s local market intelligence, state-of-the-art geographic information systems technology, and astute industry knowledge. AEG assists automotive clients with location decisions, performance improvement, valuation, and expert testimony. The company is also a cofounder of Supported Intelligence LLC, which holds patents on the Rapid Recursive® technology delivering next-generation customer analytics.

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To learn more about AEG, please visit AndersonEconomicGroup.com. For regularly updated national market intelligence, see https://www.andersoneconomicgroup.com/auto-dashboard/.

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