Integration Request Form
TransUnion helps dealerships find the right consumers and meet their expectations for faster, more straightforward car shopping experiences.
Build audiences with customer records enriched with third-party data to use in Meta Ads campaigns.
Enrich first-party data with third-party data to enhance the accuracy and insights with custom reports powered by Orbee.
Build audiences with customer records enriched with third-party data to use in Google Ads campaigns.
Send targeted email campaigns to email lists built with third-party data.
.svg)
Conduct a data health assessment of your first-party data to identify and eliminate inaccurate or outdated information.
Match and update existing customer records in your CRM or DMS with accurate identifiers, including household-level data.
Match website visitors, CRM and DMS records, and inbound phone calls to TransUnion records for accurate shopper identification.
Deanonymize shopper records and map behaviors to unique Orbee IDs for personalized messaging across all communication channels.
Orbee’s integration with TransUnion revolutionizes the way dealerships manage, cleanse and enrich their customer data. This integration begins with a comprehensive Data Health Assessment that identifies and eliminates inaccurate or corrupt data. Starting with a sample of the dealer’s first-party data, Orbee pinpoints errors, missing information, and old data, confirming the records that can be cleansed and used for accurate marketing and reporting efforts. This assessment is provided free of charge to the dealer.Orbee enhances dealership data by matching and updating CRM and DMS records with more current and accurate identifiers, including household-level data provided by Transunion. Additionally, this integration allows Orbee to resolve the identity of anonymous website visitors by matching them with TransUnion records. This process deanonymizes shopper records and maps behaviors and actions to a unique Orbee ID, enabling more accurate and personalized messaging across all outbound communication channels. As a result, dealerships can deliver relevant and compelling messages, improving overall marketing effectiveness.
