Orbee’s integration with Edmunds allows dealerships to seamlessly capture and unify lead data from these inventory listing marketplaces. This integration enables Orbee to create comprehensive shopper profiles by merging leads from inventory listing marketplaces with data from the dealership’s website. Dealerships can view and manage these leads directly within the Orbee platform, gaining valuable insights into customer behavior and preferences.By integrating lead data from third-party listing sites, Orbee enhances attribution reporting, allowing dealerships to track the complete customer journey from initial interest to final purchase. Additionally, dealerships can build targeted advertising audiences based on shoppers who visit their website through inventory listing sites. This ensures that marketing campaigns are highly relevant and effective, enabling dealerships to establish direct relationships with these shoppers and reduce reliance on third-party sites to keep them engaged. This integration ultimately optimizes marketing strategies and improves overall customer engagement.