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FirstLook is an automotive inventory management software that provides dealerships with real-time market insights and pricing recommendations. It helps dealers make informed decisions to optimize their inventory, maximize profits, and improve sales performance.
Automatically generate Meta Ads using inventory feed data.
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Identify vehicles for auction purchase based on VDP view website activity.
Automatically generate Google Ads using inventory feed data.
Automate email sends based on inventory availability or pricing changes
Analyze inventory data to optimize advertising budgets for specific vehicles
Automatically generate Pinterest Ads using inventory feed data.
Streamlines inventory integration through SFTP, FTP, and API for automatic data transfer
Matches VINs to web pages viewed by shoppers, tracking their vehicle interests and return visits
Utilizes data for automated re-engagement through targeted emails and marketing campaigns
Tracks daily price changes to alert shoppers of price drops, driving lead generation and conversions
Orbee's Inventory integrates a dealer's vehicle inventory data with Orbee's marketing and analytics tools. This integration is achieved through SFTP, FTP, and API, which allows for the automatic transfer of inventory data to Orbee's platform.
Once the inventory data is ingested, Orbee's platform can match VINs to the webpages that shoppers viewed, tracking the vehicles they have shown interest in and how often they return to view them. This data is used to create automated emails and ad hoc marketing campaigns to re-engage shoppers with content they have shown interest in. For example, if a shopper viewed a specific vehicle multiple times but didn't submit a lead form, Orbee can use this data to send targeted emails promoting that vehicle or similar vehicles.
In addition to re-engaging shoppers, Orbee's Inventory Integration also tracks daily price changes and alerts shoppers when a vehicle they have viewed has dropped in price since they last saw it. This feature can help incentivize shoppers to take action on a vehicle they are interested in, leading to increased lead generation and conversions for the dealer.
Overall, Orbee's Inventory Integration is a powerful tool that allows dealers to leverage their inventory data to create more personalized experiences for shoppers and drive more sales. By tracking shopper behavior and providing targeted marketing and pricing information, Orbee can help dealers optimize their inventory strategy and improve their overall performance.
