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Fullpath is a Customer Data and Experience Platform (CDXP). Fullpath helps dealers harness their first-party data to bring the 1:1 dealership experience into the modern era and build valuable, lasting relationships with their customers.
Build audiences from chat data to use in Meta Ads targeting, ensuring precise ad delivery.
Ingest chat interaction history to segment audiences based on chat outcomes, tailoring marketing strategies.
Build audiences from chat data to use in Google Ads targeting, reaching customers with relevant ads.
Build an attribution report that incorporates chat interactions with other touchpoints for comprehensive insights.
Create Pinterest Ads audiences from chat data to target users effectively based on their interactions.
Automate email follow-ups based on chat outcomes, enhancing customer engagement and conversion rates.
Integrate chat interactions with other touchpoints to build comprehensive attribution reports.
Leverage chat data to segment shoppers into highly targeted advertising audiences.
Automate personalized email follow-ups based on chat interactions for improved engagement.
Integrate chat data with other data points to build complete shopper profiles.
Orbee’s integration with FullPath's chat product enhances customer engagement by seamlessly integrating chat interactions into a comprehensive shopper profile. This integration enables dealerships to track, analyze, and utilize chat data to gain deeper insights into customer behavior and preferences. By synchronizing chat data with other customer touchpoints, dealerships can trigger automated emails based on chat interactions and add shoppers to various advertising audiences. This ensures that every chat interaction contributes to a holistic understanding of the customer journey, driving more effective communication and higher conversion rates.
