Integration Request Form
Experian Automotive is the global power-house in data intelligence and is transforming the way the automotive industry uses vehicle data insights to drive results. Our unique advantage over other providers is our ability to leverage our multitude of data resources, all under one roof. From vehicle history, credit and consumer data to market reporting, in-depth hypertargeting and attribution solutions, to advanced analytics and predictive modeling.
Build audiences with customer records enriched with third-party data to use in Meta Ads campaigns.
Enrich first-party data with third-party data to enhance the accuracy and insights with custom reports powered by Orbee.
Build audiences with customer records enriched with third-party data to use in Google Ads campaigns.
Send targeted email campaigns to email lists built with third-party data.
Append current records with more accurate or expanded identifiers based on vehicle ownership and geographic data, and activate supplemental records for targeted conquesting campaigns.
Target vehicle owners with aftermarket needs and identify in-market consumers with equity in their current vehicle to tailor offers and encourage trade-ins.
Gain insights into customer behaviors and propensities for their next vehicle purchase or service event, including in-market timing and likelihood of purchase or service within a specific period.
Build detailed advertising audiences based on make/model affinities, vehicle segment and class preferences, and household-level characteristics for more precise and personalized marketing.
Orbee’s integration with Experian enhances dealership customer data by providing detailed insights based on vehicle ownership, geographic and demographic information, and lifestyle behaviors. This integration allows Orbee to append current records with more accurate or expanded identifiers and activate supplemental records for effective conquesting campaigns. By leveraging Experian's comprehensive data, dealerships can build precise advertising audiences based on vehicle ownership, in-market status, and other key factors, ensuring highly targeted and personalized marketing efforts.Experian’s data enrichment capabilities enable dealerships to target owners with aftermarket needs, identify in-market consumers with equity in their current vehicles, and conquest consumers who have recently paid off their vehicle loan or are nearing the end of their lease. Additionally, this integration provides insights into purchase and service propensities, in-market timing, make/model affinities, vehicle segment preferences, and household-level characteristics. These enriched data points allow dealerships to create tailored marketing campaigns that resonate with their audience and align with the immediate revenue goals.
