Integration Request Form
Equifax solutions can help identify and target new customers, verify consumer identity, understand consumer financial capacity, manage risk and minimize fraud throughout the car buying process.
Build audiences with customer records enriched with third-party data to use in Meta Ads campaigns.
Enrich first-party data with third-party data to enhance the accuracy and insights with custom reports powered by Orbee.
Build audiences with customer records enriched with third-party data to use in Google Ads campaigns.
Send targeted email campaigns to email lists built with third-party data.
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Send audiences built with third-party data to a DSP.
Build audiences from third-party data to use in Pinterest Ads targeting.
Categorize customer data by spending power, income level, and financial status to ensure accurate vehicle advertising.
Utilize predictive modeling to identify customers with a high propensity to buy within the next 90 days.
Enrich customer data with demographic and lifestyle behaviors for more precise targeting and messaging.
Build advertising audiences based on demographic data such as marital status, spending habits, and credit usage.
Orbee’s integration with Equifax leverages advanced data insights to enrich dealership customer data, providing a deeper understanding of customer financial status, spending power, and lifestyle behaviors. Equifax's Wallet Insights categorizes dealer’s first-party data records based on the customer’s ability to afford a vehicle, using criteria such as credit behavior, spending patterns, asset and income levels. This allows dealerships to offer multiple vehicle options accurately and tailor their marketing efforts.By enhancing first-party data with demographic and lifestyle behaviors, Orbee enables more accurate and compelling messaging. Equifax's predictive modeling identifies shoppers with a high propensity to buy within the next 90 days, using over 1,000 tracked attributes. This integration helps dealerships build highly targeted audiences and create personalized marketing campaigns, ensuring that the right vehicles are advertised to the right households. Orbee not only enriches a dealership's first-party data with Equifax data but also activates this enriched data through sophisticated audience segmentation. This segmentation can be used for targeted email campaigns and advertising campaigns across various platforms. By understanding customers' financial status and lifestyle behaviors, dealerships can create highly relevant and personalized marketing messages that resonate with their audience and drive engagement.
