Digital Dealer Conference & Expo
Kevin Frye, the Marketing Director of the Jeff Wyler Automotive Family, and Atul Patel, the Co-Founder & CEO of Orbee, navigate the process of implementing and utilizing a Customer Data Platform (CDP). This session revisits the initial goals for implementing a CDP that Kevin Frye had set for his dealership group at Digital Dealer 2023. They transparently share the challenges encountered during this journey and the strategies employed to overcome them. Finally, the session explores the collaboration between IT, marketing, management, and other technology providers that can lead to innovative solutions. This discussion answers the question of what a dealership can do after it has successfully centralized its data.
I Have a CDP… Now What?
I Have a CDP… Now What?
Kevin Frye, the Marketing Director of the Jeff Wyler Automotive Family, and Atul Patel, the Co-Founder & CEO of Orbee, navigate the process of implementing and utilizing a Customer Data Platform (CDP). This session revisits the initial goals for implementing a CDP that Kevin Frye had set for his dealership group at Digital Dealer 2023. They transparently share the challenges encountered during this journey and the strategies employed to overcome them. Finally, the session explores the collaboration between IT, marketing, management, and other technology providers that can lead to innovative solutions. This discussion answers the question of what a dealership can do after it has successfully centralized its data.
About Digital Dealer Conference & Expo
The Digital Dealer Conference & Expo, set to occur in Las Vegas from October 8-10, 2024, is a pivotal gathering for the automotive industry. It aims to foster professional development and networking among dealerships, OEMs, and solution providers through a diverse array of educational sessions. These sessions are meticulously designed to cover critical aspects of dealership operations, leadership, sales strategies, marketing, and advertising, equipping attendees with the knowledge to navigate the evolving automotive landscape effectively.
Click here for agenda.
Dates:
- Tuesday, October 8, 2024 - Thursday, October 10, 2024
Registration:
Click here to register for Digital Dealer Conference & Expo
Location
About the Venue
The MGM Grand Las Vegas stands as a prominent entertainment destination, offering a comprehensive resort experience with a vast casino, luxurious rooms, renowned live shows, and a variety of dining options. Known for its grandeur and vibrant atmosphere, the MGM Grand also features a spa, pools, and nightlife venues, catering to a diverse array of preferences and ensuring guests have a memorable stay on the Las Vegas Strip.
Flights and Hotels for Digital Dealer Conference & Expo
Airports:
Harry Reid International Airport (LVS)
5757 Wayne Newton Blvd, Las Vegas, NV 89119
Hotels:
3799 S Las Vegas Blvd, Las Vegas, NV 89109
3770 S Las Vegas Blvd, Las Vegas, NV 89109
3730 S Las Vegas Blvd, Las Vegas, NV 89158
About Digital Dealer
Digital Dealer is a leading conference and exposition dedicated to the automotive dealership industry, focusing on the latest digital marketing, sales, and operational strategies. It gathers automotive dealers, OEMs, industry experts, and technology providers to share insights and best practices. The event aims to help attendees navigate the evolving automotive landscape through educational sessions, networking opportunities, and an exhibition showcasing the latest auto retail technologies and solutions.
Connect with Orbee at Digital Dealer
Join us at the Digital Dealer for a chance to connect in person. Look out for an Orbee representative or fill out the form below to schedule a time to meet with us at the event!
Kevin Frye, the Marketing Director of the Jeff Wyler Automotive Family, and Atul Patel, the Co-Founder & CEO of Orbee, navigate the process of implementing and utilizing a Customer Data Platform (CDP). This session revisits the initial goals for implementing a CDP that Kevin Frye had set for his dealership group at Digital Dealer 2023. They transparently share the challenges encountered during this journey and the strategies employed to overcome them. Finally, the session explores the collaboration between IT, marketing, management, and other technology providers that can lead to innovative solutions. This discussion answers the question of what a dealership can do after it has successfully centralized its data.
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