Integration Request Form
S&P Global Mobility provides Polk Automotive Solutions, offering comprehensive data and analytics for the automotive industry. Their platform delivers insights into vehicle registration, market trends, and consumer behavior, empowering businesses to make informed decisions and drive growth. With Polk Automotive Solutions, companies can optimize their strategies, identify opportunities, and stay ahead in a rapidly evolving automotive market.
Build audiences with customer records enriched with third-party data to use in Meta Ads campaigns.
Enrich first-party data with third-party data to enhance the accuracy and insights with custom reports powered by Orbee.
Build audiences with customer records enriched with third-party data to use in Google Ads campaigns.
Send targeted email campaigns to email lists built with third-party data.
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Verify vehicle ownership at the VIN level using the most recent client activity date, ensuring accurate and up-to-date data.
Suppress audiences to prevent wasted spend, creating precise audiences with personalized messaging based on accurate vehicle ownership data.
Update household records in the dealer's CRM with the latest vehicle ownership information, improving data accuracy and customer insights.
Utilize Orbee ID knowledge of households to deliver more accurate and personalized messaging across multiple channels.
Orbee’s integration with S&P Global Mobility unlocks the power of Polk Automotive Solutions and provides dealerships with enhanced data accuracy and personalized customer engagement. Utilizing S&P Global Mobility’s Sales Transaction Update Service (STUS), this integration enables Orbee to verify vehicle ownership at the VIN level and update household records based on the most recent client activity date. This ensures that dealerships have the most current and accurate ownership data, allowing for precise and effective audience targeting.The integration identifies whether a vehicle is still owned by a household in the dealer's CRM or DMS, detecting new or used vehicle ownership. This information is crucial for audience suppression tactics, minimizing wasted spend on irrelevant messaging. By leveraging Orbee ID knowledge of households, dealerships can deliver more accurate and personalized messaging across multiple channels, enhancing customer engagement and improving marketing ROI.
